FOR EARLY-STAGE B2B COMPANIES
Get a Full Pipeline Without a Full Marketing Team
Outbound email and inbound search, built and run for teams of ten or fewer who haven’t had time to build it themselves.
A Steady Pipeline Shouldn't Depend on Whoever Has Free Time This Week
Outbound and inbound each need consistent, ongoing work, the kind that’s hard to protect when the same five people are also shipping product, closing deals, and doing everything else. Most lean teams end up building a system in fits and starts, if they build one at all.
- Outreach happens when someone remembers to do it, not on a schedule
- Content and SEO stay on the "someday" list
- Pipeline swings between busy and quiet, with no in-between
How We Help B2B Companies Grow
Outbound Lead Generation
We build and run cold email systems that bring qualified leads straight to your inbox: research, warmup, sequencing, and follow-up handled end to end.
Inbound SEO & AEO
We help your site get found and convert more of the traffic it already gets, so growth doesn't only depend on outreach.
Website & Landing Page Optimization
One System. Two Channels. Built for You.
Understand
We learn your business, your ICP, and your goals before building anything.
Strategy
We plan who to target and how, across outbound and inbound, built around your business, not a generic template.
Build
We build and run both channels: outbound research, list-building, sequencing, and follow-up, alongside the content and site work inbound needs.
Track
We track replies, booked calls, and search performance, and refine the system as it runs.
Built For Teams Like Yours
Our work is most effective when there’s alignment on growth goals, decision making, and execution.
- Funded B2B companies ready to invest in a real lead system, not just try one thing
- Small, lean teams who haven't had time to build outbound or inbound in-house
- Founders who want a partner, not just a vendor handing over a report
- Companies ready to give the system 3 to 6 months to run, not judge it after one week
What Makes Working With Rivaro Different
No Middleman
You work directly with the person building and running your campaigns, not an account manager passing along updates.
Built Around Your Business
Your outbound and inbound plan is built around your ICP and your team, not reused from another client’s account.
Transparent Reporting
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Always Staying Current
We keep the system updated as outreach and search change, without jumping on every new tactic that comes along.
Not Getting Enough Leads? Here's Why.
See exactly what’s missing from your B2B pipeline, before you spend more on outreach or SEO.
What you'll get:
- Where your outbound outreach is working, and where it's leaking leads
- Where your website and inbound traffic are working, and where they're falling short
- A clear score showing where you stand, and what to fix first
Frequently Asked Questions
Does cold email even work anymore?
Yes, when it’s set up properly, dedicated domains, warmed up, verified lists, real personalization. Most of what fails and lands as noise in your own inbox skips all of that. The difference is entirely in the setup.
Does cold email hurt your domain reputation?
No. And we never send from your main company domain. We set up and warm up separate domains built specifically for outreach, so your actual business email stays untouched no matter what happens on the outbound side.
How long does B2B lead generation take to work?
Setup (domain warmup, list building, sequencing) takes about 3-4 weeks before outreach even starts. Most clients start seeing qualified replies within the first month of sending, with booked calls following shortly after.
How many leads can you expect from cold email outreach?
It depends on your offer, market, and pricing, not just outreach quality. What we can guarantee is a properly built, well-run system: verified targeting, real personalization, and consistent follow-up, the things that actually determine whether replies come in at all.
What makes your outreach different from the cold emails I already ignore?
Most of what you ignore is mass-blasted, generic, and sent from a domain that’s never been warmed up. Ours is built around your actual ICP, written specifically for the person receiving it, and sent from infrastructure designed not to land in spam in the first place.
Outbound vs inbound: which is better for B2B lead generation?
Start with outbound, layer in inbound once outbound is proving out. Waiting for SEO alone would leave a lean team with no leads for months, but skipping inbound entirely means outbound eventually plateaus once the addressable market gets fully worked.
You've Read This Far. Let's Just Talk
You already know your business could be growing faster. Let’s look at what’s actually happening and figure out the way to fix it.